Artificial Intelligence (AI) in Marketing & Sales (Cert.)  (Winterthur):
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Verena-Conzett-Strasse 23
8004 Zürich
SIU - Schweizerisches Institut für Unternehmerschulung
(5.2) Very good 134 134 Ratings (97% )
Success is no coincidence - grab your chance for promotion with SIU now!

- Find the right continuing education, further training that suits you
- Benefit from excellent success rates and first-class continuing education, further training
- Our content is continuously adapted to the latest industry requirements - in collaboration with leading employers, professional associations and experienced lecturers from the field

You've laid the foundations with your apprenticeship - now it's time to move on:

- Deepen your knowledge in business, retail and electrical engineering
- Benefit from modern teaching methods such as hybrid teaching
- Start your career advancement at SIU

Your advantages at SIU:

- Part-time continuing education, further training at numerous locations in Switzerland
- Flexible offers that can be optimally combined with your job
- Continuing education, further training at the highest level, adapted to your industry
- Lecturers from the field
Strengths: High level of practical transfer, personal support, industry-specific teaching materials, lecturers from the field, proven online model, location assessments
Region: Aargau, Basel, Bern, Ostschweiz, Tessin, Westschweiz, Zentralschweiz, Zürich
Sites: Bern, Zürich, Olten, Luzern, Sargans, Winterthur, St. Gallen, Paudex
Certifications, Memberships, Qualifications:
Bildungsberatung
Blended Learning
Bundesbeiträge
Hybrid-Unterricht
IQNet
ISO 21001 SQS
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Questions and answers

The primary target group is marketing and sales professionals who want to expand their digital skills. However, career changers with basic knowledge of marketing will also benefit from the practical content.

Participants in the Artificial Intelligence (AI) in Marketing & Sales (Cert.) course learn how AI tools can be used specifically in marketing and sales to increase competitiveness, optimize processes and procedures and achieve better results. This includes topics such as

  • Prompting
  • Automation
  • Data analysis
  • Strategy development

AI marketing means that marketing processes are optimized through the use of artificial intelligence. AI in marketing enables more efficient implementation of projects and helps to address target groups more precisely. This includes, for example

  • Automation campaigns
  • Personalized content
  • Data-based decisions

AI in marketing is used in many areas of marketing and sales. Some examples are

  • When creating content
  • In e-mail marketing
  • When analyzing and evaluating customer data.

Various tools make it possible to identify patterns and optimize campaigns using automated processes. This saves time and improves results.

Editorial management:

Stefan Schmidlin

Stefan Schmidlin, Educational Counseling, Content-Team Modula AG

Sources

Website of theSwiss Secretariat for Education, Research and Innovation SERI, Websitewww.berufsberatung.ch(official Swiss information portal for study, vocational and career guidance) as well as websites and other information from professional associations and education providers.

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Haven't found the right training or further education yet? Benefit from educational advice now!

Further training is not only important in order to maintain or increase professional attractiveness, investing in training or further training is still the most efficient way to increase the chances of a pay rise.

The Swiss education system offers a wide range of individual training and further education opportunities - depending on your personal level of education, professional experience and educational goals.

Choosing the right educational offer is not easy for many prospective students.

Which training and further education is the right one for my path?

Our education advisory team will guide you through the "education jungle", providing specific input and relevant background information to help you choose the right offer.

Your advantages:

You will receive

  • Suggestions for suitable courses, seminars or training programs based on the information you provide in the questionnaire
  • An overview of the different levels and types of education
  • Information about the Swiss education system

We offer our educational counseling in the following languages on request: French, Italian, English

Register now and concretize your training plans.

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