There are various reasons for further training in online marketing and digital marketing. Many marketing professionals want to develop their skills in order to make the most of the new opportunities of the internet age, such as social media and Google rankings. Others come from the social media world, maintain Facebook, Pinterest, Twitter, XING and Linkedin profiles and enjoy constantly optimizing their websites for search engines. To be really successful in online marketing and digital marketing, you need a few more qualities. For example, a very good grasp of IT issues. Or enjoy constantly exploring new programs, apps, tools and technologies on your PC, tablet, smartphone and other devices.
If you want to specialize in online marketing and digital marketing and achieve really good results here, you need a certain vocation for the mixture of marketing issues and dealing with the digital world. Take our free online vocation test to find out whether you have the necessary qualities.