Short success stories from graduates and students of online marketing courses are published here on an ongoing basis.
Thomas Hasenfratz and his business partner Martina Bernet founded CloudWEB in Winterthur.
After his apprenticeship as a motorcycle mechanic, Thomas Hasenfratz continued his training in the field of web programming. At fenaco IT, he was finally able to put his acquired knowledge into practice. He managed major Internet projects such as the creation and further development of the Landi.ch online platform. During this time, Thomas Hasenfratz completed the "Online Marketing NDS HF" course at the MBSZ Marketing & Business School in Zurich. After two more years at fenaco IT, Thomas Hasenfratz set up his own business together with his business partner Martina Bernet and founded the online agency cloudWEB.
The "Online Marketing NDS HF" course paves the way for self-employment
Thomas Hasenfratz: "In the end, the postgraduate degree in online marketing was the kickstart to self-employment." In addition to the conceptual topics, he was particularly inspired by the topic of search engine optimization. At cloudWEB, Thomas Hasenfratz implements and manages small and medium-sized Internet projects. He develops online communication solutions with added value for the customer. In addition to his work as a project manager, he supports companies in the strategic and operational planning of online marketing activities. Thomas Hasenfratz and Martina Bernet are now able to make a good living from their agency.
Contact information:www.cloudweb.ch
Mich Gerber, e-marketing specialist at BURRI public elements AG
After completing his commercial apprenticeship and gaining several years of professional experience, Mich Gerber trained as a business IT specialist HF. He then entered the world of web design and online marketing. After completing the "Online Marketing NDS HF" course at the MBSZ in Zurich, he was offered a position as an e-marketing specialist at BURRI public elements AG in Glattbrugg. Today, Mich Gerber deals with topics such as company websites, search engine optimization, Google AdWords, Google Analytics and newsletter marketing. This was a dream come true for him.
Increasing your chances on the job market through further training
The "Online Marketing NDS HF" course has helped Mich Gerber advance in various areas of internet marketing. In addition to creating concepts, he received numerous practical tips on topics such as search engine marketing, which support him in his professional practice. In addition, completing the course with a federal diploma has significantly increased his chances on the job market.
Contact information: Mich Gerber, info@qda-design.ch, Tel. 076 391 11 99
Daniel Wendel, owner of CO2 Kommunikation
After several years in sales and purchasing, Daniel Wendel moved to a larger online agency where he was responsible for customer acquisition and customer care. After a few years, he set up his own online agency, CO2 Kommunikation. Thanks to his good customer service and innovative ideas, he is now very satisfied with his business performance.
The basis for success was the "Online Marketing NDS HF" course
Before becoming self-employed, Daniel Wendel completed the "Online Marketing NDS HF" course at MBSZ in Zurich. This course contributed greatly to the success of his business thanks to the conceptual and technical content taught. The subjects Online Marketing Concept, Analysis and Web Design were particularly helpful to Daniel Wendel in setting up his own business.
Contact information:www.co2kommunikation.ch
Nicole Maissen, Senior Manager Digital Marketing & Media Relations at Marché International
After completing hotel management school and several stays in renowned hotels in Switzerland and abroad, Nicole Maissen joined an event agency and at the same time began training as a marketing specialist. Three years later, she began working for Marché International, a division of Mövenpick. She quickly took on various online marketing projects. The "Online Marketing NDS HF" course paved the way for her career. This was the only reason she was promoted to Head of Marketing & Communications at Marché International.
The "Online Marketing NDS HF" course provided Nicole Maissen with the necessary tools
Today, she is responsible for online marketing and communication in the company, as well as being the press spokesperson and project manager for various strategic projects. The MBSZ course gave her the necessary tools for these tasks. Thanks to her specialist knowledge, she is now less reliant on external specialists or agencies and is better able to manage and assess them.
Contact information: nicole.maissen@marche-int.com
"I'm not a classic career type. The right work-life balance is important to me," says Denise Brüngger, who brings almost 20 years of marketing experience to her current position as an online and B2B marketing specialist at Topwell Apotheken AG. However, if you look at her career and the skills she has acquired over the years, you would hardly think so. After all, Brüngger has taken a number of career steps since graduating from commercial college with a vocational baccalaureate in 2000. For example, she built new websites and Facebook fan pages for Matra, Robert Aebi and Topwell Apotheken, ran product launch campaigns, has specialist knowledge in project management and rebranding, the Magento store system, the Modulpark, Typo3 and Sitecore content management systems, holds a federal certificate as a marketing planner and also completed a distance learning course to become an e-commerce manager in 2009 alongside her professional activities.
Responsibility for online communication in the B2B and B2C sectors
Denise Brüngger particularly enjoys content management in her job, including SEO, newsletters and campaigns, which led her to apply for the NDS-HF postgraduate course in online marketing in 2017, which she successfully completed at the beginning of 2019. She was able to integrate the knowledge she acquired during this further training directly into her day-to-day work, where she is responsible for the further development and maintenance of the Topwell Pharmacies website and content management, including SEO, as well as being the specialist contact person for online marketing and B2B marketing. She independently implements marketing activities in B2C and B2B and is responsible for all online communication in these areas. She also develops and implements corporate client strategies, plans and implements PR and is entrusted with article maintenance.
Further training in online marketing: significantly increased chances of finding exciting jobs
In order to successfully manage her tasks, she needs in-depth online marketing skills, which Brüngger was able to acquire during her further training to become a certified Online Marketing Manager NDS-HF. As a result, she says, her chances of getting the most exciting marketing jobs have also increased significantly. The content marketing course content in particular has proven to be extremely beneficial for her career. She was also able to draw practical benefits for her employer from the modules she completed and her dissertation.
Contact information:
Denise Brüngger,Linkedin profile
Strengths:
In the last customer survey in October 2021, participants were asked what MBSZ stands for. The answers were: flexible, familiar and uncomplicated. That makes us happy, thank you!
Linda, deine Weiterbildungsfinderin
