Marketing communication planner: training, further education, courses, information and schools at a glance

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Are you looking for a suitable school for your training or further education as a communication specialist (formerly communication planner or marketing communication planner)?

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What tasks does a communications specialist (formerly marketing communications planner) have in practice?

A marketing communication planner works closely with the advertising or communication manager or consultant. They have a basic knowledge of marketing communication and are familiar with the interrelationships between the individual disciplines in an integrated communication concept. They are involved in the procurement of basic information and are responsible for planning through to delivery and monitoring. He also works on the organization of public relations, event and sponsorship projects and monitors adherence to schedules and budgets.

The Marketing Communications Planner course is primarily aimed at people whose goal is to pass the federal professional examination and receive comprehensive training in communications and advertising. Graduates of this in-depth specialist training have automatic access at a later date to the Head of Marketing Communications course with the internationally recognized IAA Diploma in Marketing Communications and preparation to become a federally certified communications manager. The following content is taught: Marketing, integrated communication, communication planning, production, media, advertising rights/advertising management, rhetoric and presentation techniques.

The course management decides on admission to the course. There is no entrance examination. Participants who have only been working in advertising or marketing for a short time are recommended to attend the introductory course in advertising or marketing. A certificate of a completed apprenticeship (commercial or graphic design) or equivalent training and 2 years of practical experience in advertising or marketing are required.

Questions and answers

Depending on the school and the chosen course model (full-time or part-time), the Marketing Communication Planner preparatory course for the Federal Diploma of Higher Education in Communication Planning lasts three to four semesters, i.e. one and a half to two years.

Professional experience in marketing, advertising, direct marketing, retail or public relations of at least two years is a prerequisite for admission to the preparatory course Communication Planner with Federal Diploma of Higher Education (formerly Marketing Communication Planner with Federal Diploma of Higher Education). If you do not have practical professional experience in one of these areas, we recommend that you first attend another marketing communication course and complete the MarKom admission exam and then work as a marketing assistant or similar. With sufficient professional experience, you can register for the FPE after the two years have elapsed.

As a communication planner with a Federal Diploma of Higher Education (formerly a marketing communication planner with a Federal Diploma of Higher Education), you develop communication concepts, are responsible for planning and monitoring project content and project deadlines in technical, administrative and financial terms, and for monitoring campaigns. Communication planners obtain quotations, place orders and organize events and projects for sales promotion and advertising purposes. They are also responsible for auditing, budget and time control, as well as the preparation of minutes.

Continuing education, further training to become a marketing communications planner with a Federal Diploma of Higher Education can be completed either part-time or full-time. The individual schools offer different time options, so it makes sense to contact several interesting training providers directly via our contact form and request training documents.

The Federal Professional Examination (FPE) to become a Communication Planner with Federal Diploma of Higher Education (formerly Marketing Communication Planner FPE) consists of four parts, which are taken orally and/or in writing. You will be tested both orally and in writing in the first part of the examination, "Communication Planning / Integrated Communication", as well as in the second and third parts, "Production" and "Media" respectively. The fourth part of the examination, "Advertising law / Advertising industry", is exclusively a written examination lasting 30 minutes (240 minutes written examination for each of the other three parts and 25 minutes oral examination for each).

Redaktionelle Leitung:

Stefan Schmidlin, Bildungsberatung, Content-Team Modula AG

Quellen

Website des Schweizerischen Sekretariats für Bildung, Forschung und Innovation SBFI , Website www.berufsberatung.ch (offizielles schweizerisches Informationsportal der Studien-, Berufs- und Laufbahnberatung) sowie Websites und anderweitige Informationen der Berufsverbände und Bildungsanbieter.

Erfahrungen, Bewertungen und Meinungen zur Ausbildung / Weiterbildung

Preview of the video «4 Schritte zur richtigen Weiterbildung»

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Toplisting
Address:
Josefstrasse 59
8005 Zürich
SWISS MARKETING ACADEMY
The sma Swiss Marketing Academy AG has specialized in further education in the fields of marketing, sales, communication and events for 20 years and is one of the leading schools in Switzerland.

What sets us apart: Exam AND practice-oriented training, lecturers from professional practice, above-average success rates in the federal examinations, a wide range of courses (evening, afternoon and evening courses), intensive exam training, intensive seminars (already included in the course costs) and a permanent exchange of information via teams.

Courses offered:
- EMK (basic training in marketing)
- Federal Marketing Specialists FA, Federal Sales Specialists FA, Federal Communication Specialists FA
- Federally certified marketing manager, federally certified sales manager, federally certified communications manager
- Marketing manager HF, certified marketing and sales manager NDS HF

Teaching methods:
We offer our courses online (via Teams), hybrid, dual and face-to-face.
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Region: Zürich
Sites: Zürich

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