Public Relations Specialist (BP)  (Sargans):
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Here you can find schools in your region that offer preparatory courses for PR specialists with a Federal Diploma of Higher Education:

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Address:
Quadratscha 18
7503 Samedan
College of Higher Education for Tourism & Management, Engadin
Strengths: A practical course that I was able to tailor to my needs - recommended for all budding tourism professionals
Region: Ostschweiz
Sites: Samedan
Certifications, Memberships, Qualifications:
Bundesbeiträge
Cambridge English
CELI
ISO 9001 2015
Swiss Marketing
Swiss Olympic

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Questions and answers

In general, professional experience of at least two years is required for admission to the Federal Diploma of Higher Education in PR, but not necessarily and exclusively in public relations. In addition to PR, professional experience can also be gained in an area of marketing, direct marketing, sales, marketing communications or journalism.

A PR specialist with a federal certificate is employed in a communications department of companies, institutions, organizations or NGOs as well as in PR agencies. There they work on the development of concepts or certain parts of them, plan their implementation and carry them out. They contribute their specialist knowledge to the conceptual work and implement PR measures and media editorially and technically.

A PR specialist is also responsible for planning, processing and monitoring suppliers. He/she also carries out deadline, quality and cost controls as part of the production and design of PR media and measures.

The professional examination "PR Specialist with Federal Certificate" consists of a total of four parts. These are taken either in writing or orally as a federal examination. The federal examination for PR specialists consists of the written examination part "Fundamentals of ethics, law, economics, business administration and society" and "Conceptual and strategic foundations", which has a weighting of 20%.

The second written part of the exam deals with the topics "Measures and channels" and is weighted at 30%. The third written part of the examination deals with "Content: Writing and editing" and is weighted at 20%. Finally, the skills are tested orally in the fourth part of the examination. This fourth part of the examination is weighted at 30%.

No. For admission to the Federal Professional Examination (FPE) for PR specialists with a Federal Diploma of Higher Education, a successfully completed MarKom certificate examination is no longer mandatory from the 2019 examination year.

Tips, tests and information on "Public Relations Specialist (FPE)" (PR Specialist)

Is public relations (PR) really my vocation?
» Test Appointment Public Relations (PR)
How well known is the qualification "Public Relations Specialist (FPE)"?
» Awareness and image
What salary can I expect after completing the continuing education, further training "PR Specialist (FPE)"?
» Wage information, wage calculator
What do I learn in the preparation courses? How can I use the knowledge professionally?
» Skills and competencies

Redaktionelle Leitung:

Stefan Schmidlin, Bildungsberatung, Content-Team Modula AG

Quellen

Website des Schweizerischen Sekretariats für Bildung, Forschung und Innovation SBFI , Website www.berufsberatung.ch (offizielles schweizerisches Informationsportal der Studien-, Berufs- und Laufbahnberatung) sowie Websites und anderweitige Informationen der Berufsverbände und Bildungsanbieter.

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Haven't found the right training or further education yet? Benefit from educational advice now!

Further training is not only important in order to maintain or increase professional attractiveness, investing in training or further training is still the most efficient way to increase the chances of a pay rise.

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