What are the main disadvantages of social media manager training?

After the Social Media Manager training course, you will be able to take responsibility for strategic issues and day-to-day operations in social media management. You will propose social media platforms to the company management that suit the company's main target group. In order to cover several age groups, several platforms may be used. Together with the communications department, they determine which "image" of the company should be portrayed on social media, ideally creating a brand with recognition value.

The main disadvantages of social media manager training are:

1. The certificate following the Social Media Manager training is not a federal certificate; alternatively, a Federal Professional Examination in Marketing or a degree in Marketing Management CHE would have to be completed. The IAB certificate from the representative of the digital advertising industry in Switzerland leads to a recognized title and guarantees the quality of the training.
2. As the qualifications for social media manager training at certificate level are not federally regulated, the admission requirements and course content may differ from school to school. When choosing a training provider, it is therefore essential to ensure that the training supports the desired professional goals in the best possible way and, if necessary, offers interesting follow-up opportunities.
3. In addition to analytical skills, market-oriented thinking, organizational and planning skills, business management knowledge as well as language and communication skills are also required. Not all of these skills can be acquired during training.
4. The costs of the Social Media Manager course of around CHF 2,700 to CHF 6,000 usually have to be covered by the students themselves. This is because the federal government's subject funding only applies to this training if the Federal Professional Examination is also completed at the end (the follow-up options are therefore important if you are already thinking about taking the Federal Professional Examination).
5. Even after the Social Media Manager training with certificate examination, the learning does not stop: If you are aiming for a qualified job in the field of marketing/corporate communication, you can complete the Federal Professional Examination in Marketing, Communication UAS specializing in Organizational Communication, Marketing Manager AFPE or Marketing Manager AFPE. Social media is an integral part of many training providers. In most cases, relevant professional experience is required.

Graduates qualify for positions in social media management at various companies. Later on, they may also be promoted to management positions - especially if they also have knowledge and experience in marketing or PR. They can also become self-employed and set up an agency.

Provider of social media manager training