Depending on the scope and provider, a sales seminar can last from a few hours to three days. Several days are also conceivable, especially if different subject areas are covered. If it lasts longer, e.g. a semester, it is referred to as sales training or sales training.

A sales seminar focuses on the following sales steps:

• Create customer contact
• Making an appointment
• Sales pitch preparation
• Make a good first impression
• Sales pitch structure
• Recognizing customer needs
• Building a benefit argumentarium
• Dispelling objections
• Terminating signals
• Closing a sale
• Customer loyalty

After a sales training course, you will have acquired knowledge in the following areas:

• Self-management basics
• The basics of sales
• Acquisition methods
• Recognizing needs and motives
• Sales conversations (types and structure of conversations)
• Sales methods and psychology
• Price and sales negotiations

After the training, you can carry out the planning yourself and acquire customers professionally. Profitable sales talks are possible and sales staff can turn objections into opportunities.

The following topics are covered in the sales seminars:

• Knowing and using your own strengths
• Sales preparation
• Sales psychology
• Communication
• Sales methodology
• Sales advice
• Sales argumentation and objection handling
• Price negotiation
• Internal communication channels
• Relationship management and complaints
• Important industry knowledge, with industry-specific orientation

Different sales seminars are for example:

• Winning new customers
• More successful sales talks
• Negotiate confidently and successfully
• Professional customer contact
• Sales training
• Winning customers online
• Follow-up and additional sales

You can acquire the following specialist knowledge in a sales seminar:

• profound understanding of sales today
• Tips and tricks for emphatic selling
• new negotiation techniques
• Targeted clarification of needs
• Creating added value for customers
• Application of sales methods
• Use sales techniques
• Achieve an immediate impact on sales

Further training in sales is worthwhile, as products and services are becoming increasingly similar in our fast-moving times. With this interchangeability, the personality of the salesperson and their sales methods make the difference in sales. Good relationship management can make all the difference.

In most cases, anyone is eligible for sales training. In some cases, basic vocational training or a minimum age is required. On the other hand, initial experience in sales is usually an advantage.

The following sales methods are taught in the sales seminar:

• Customer-oriented behavior
• Questioning technique and needs assessment
• Conversation structures
• Sales psychology
• verbal and non-verbal communication
• Sales rhetoric
• Presentation technology
• Dealing with arguments and objections
• Sales follow-up
• Complaint handling
• Time management and statistics
• Work and problem-solving techniques
• Promoting creativity