Continuing education, further training in online marketing - your entry into a dynamic future
Today, digital channels determine how companies communicate with customers. Whether social media, Google, newsletters or online stores - marketing is increasingly taking place online. If you don't want to miss the boat here, you should get to grips with online marketing. In this article, you will find out what continuing education, further training is available, what careers are possible, how much you can earn and why this industry is in such high demand.
What is online marketing anyway?
Online marketing includes all measures used to advertise products or services on the internet - i.e. search engine advertising (SEA), search engine optimization (SEO), social media marketing, content marketing, email marketing and influencer cooperations.
In short: online marketing brings the right message to the right target group at the right time - digitally.
What continuing education, further training is there in online marketing?
There are numerous offers for beginners and experienced professionals - from short certificate courses to federally recognized qualifications.
Popular forms of further training:
- Certificate courses (CAS, Diploma, Bootcamps)- e.g. in social media marketing, SEO/SEA or digital advertising
- Courses with Federal Diploma of Higher Education- e.g. marketing specialist or communications planner
- College of Higher Education (CHE)- for comprehensive training in marketing management
- Online courses & e-learning programs- Flexible and practical for working people
What professions are there in online marketing?
The professional field is broad and offers attractive development opportunities:
- Digital Marketing Manager:in
- Content Creator / Social Media Manager:in
- SEO/SEA specialist:in
- E-Commerce Manager:in
- Performance Marketing Manager:in
- Marketing Automation Expert:in
Many start with a general marketing background and specialize later - for example in social media or data analysis.
How much do you earn in online marketing?
Salaries vary according to experience, training and responsibility:
- Access(e.g. Junior Digital Marketing Manager): approx.CHF 65'000-80'000
- With professional experiencearound CHF85'000-100'000
- Management or specialization: up to overCHF 120,000
Who additionallyProgramming or analysis skillshas particularly good cards.
Is online marketing in demand?
Definitely yes! As digitalization progresses, the need for experts is constantly growing. Companies in every sector are looking for professionals who know how to become visible online and address target groups in a targeted manner.
According to recent studies, digital marketing is one of the most future-proof areas - especially if you combine analytical thinking with creativity.
Conclusion: Now is the right time to get in
Online marketing is versatile, dynamic and offers excellent career opportunities - both for career changers and for experienced professionals who want to develop their digital skills.
If you want to understand and implement modern marketing strategies, continuing education, further training in online marketing is the ideal way to enter a future-oriented professional field.
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