Social media or social networks are characterized, among other things, by their interaction possibilities within the network. For example, posts can be liked, shared or commented on and you can also network with other people. For this reason, YouTube can definitely be categorized as social media, even if its content is clearly different from other social media giants such as Facebook, Instagram or TikTok.

The costs for a YouTube training course, a YouTube seminar or a YouTube workshop are usually between CHF 700 and CHF 1500. However, the costs can vary depending on the provider and should therefore be clarified directly with the provider of your choice.

It should also be clarified what additional costs are to be expected. For example, some schools charge additional costs for teaching materials or other support services.

The duration of YouTube workshops, training courses and seminars can vary from provider to provider. As a rule, however, they do not last longer than 1-2 days, although this also depends on the time options offered.

There are YouTube workshops, seminars and training courses that are offered all day, in the afternoon or in the evening.

The best thing to do is to contact the provider of your choice directly and ask how the training program is designed.

The learning content and therefore the main topics and skills vary depending on the provider. As a rule, the following points are part of a YouTube workshop, seminar and training course:

• Areas of application and possible uses of YouTube in the professional environment
• Meaning and application of storytelling
• Most important functions of YouTube
• Place YouTube ads (advertising)
• Targeting options on YouTube
• Video formats and their possible applications
• Target groups on YouTube
• Using analytics correctly

SEO, or "Search Engine Optimization", refers to all measures to improve the ranking in the search results of a search engine. YouTube is the second-largest search engine after Google, which is why YouTube SEO is becoming increasingly important. With more than one billion users, it is crucial for a company's success that its own videos are displayed at the top of the video search results. Here too, the higher a video is displayed in the search results, the more likely it is to be found and clicked on or interacted with by users.

In principle, YouTube SEO works in a similar way to conventional search engine optimization on Google. Here, too, there are certain ranking factors and certain algorithms and parameters that determine the visibility of a video.

As a rule, participation in a YouTube seminar, a YouTube workshop or a YouTube training course requires completed vocational education and training (VET) and, depending on the school, relevant professional experience and specialist knowledge.

However, the admission requirements are determined individually by the schools and can therefore vary. It is best to contact the provider of your choice directly.