Marketing Specialist with Federal Diploma of Higher Education: Overview of schools, information, tips, videos
Marketing Specialist with Federal Diploma of Higher Education: Start your marketing career
Questions and answers
What does the Marketing Specialist (BP) (formerly Marketing Planner (BP)) training course teach?
The Marketing Specialist course provides participants with in-depth specialist knowledge in:
- Basic skills:
- Marketing basics Repetition
- Project and self-management
- Accounting
- Market performance & communication design
- Distribution design
- Legal knowledge
- Market research & statistics
- Specialization for marketing experts:
- Marketing concept
- Digital marketing
- Communication tools
- Exam training (written/oral) and simulation
- Presentation technology
In the marketing specialist training course, participants learn to plan suitable marketing measures and implement them together with specialists from the areas of text/concept or design.
What are the activities of marketing specialists?
Marketing specialists with a federal certificate work in a wide variety of companies, agencies and organizations, where they plan, monitor and implement marketing measures. To this end, they draw up detailed marketing plans that identify sensible strategies and tools that can be used to implement the individual concepts. A certified marketing specialist works closely with those responsible for the implementation of marketing measures, such as designers and copywriters, as well as with external institutions such as those responsible for market research. In this way, the marketing specialist coordinates the entire process of the planned marketing measure, which they plan, implement and monitor, but always under the leadership of a marketing or sales manager.
How much does the Marketing Specialist with Federal Diploma of Higher Education and Marketing Specialist with Federal Diploma of Higher Education courses cost?
The Marketing Specialist with Federal Diploma of Higher Education course costs between CHF 9,000 and CHF 14,000. Anyone who passes the federal examination can claim 50% of the training costs back from the federal government, regardless of whether they pass the federal examination or not.
Why do people show interest in further training to become a federal marketing specialist?
The results of a survey conducted by the education platform Ausbildung-Weiterbildung.ch show the reasons why people are interested in continuing their education to become a federal marketing specialist:
- 76% of respondents still compare the course with their own needs for further development.
- 17 % show interest based on a recommendation.
- 7 % are interested in marketing specialist training because it is explicitly required in job advertisements.
Additional explanations were provided by two free text responses: "I am very interested and work in this department, but I only have a commercial apprenticeship certificate" and "I started the course but have not yet completed it."
Where can I get more information about the marketing specialist training?
The individual schools that train marketing specialists will inform you about the exact details of the marketing specialist training. You can easily reach them via our contact form. In addition, our free educational guides will give you a comprehensive insight into further training for marketing specialists and even more interesting facts about this course and your career opportunities. You can download the guide "Training and further education in the fields of marketing, communication and sales" (see navigation point "Educational aid" above) here free of charge.
Is there a European recognition for marketing specialists with a federal certificate?
Anyone who obtains a Swiss educational qualification from the professional association Swiss Marketing (SMC) as a marketing specialist from February 2021 will receive a European certificate. Earlier federal certificates can also be retroactively certified according to the European standard - at least 10 years back. The SMC is an official certification partner of EMC (European Marketing Confederation). This enables the qualification to be recognized throughout Europe, making it more internationally comparable and easier to understand. As a marketing specialist with a federal certificate, you can call yourself a Junior Marketing Manager.
What can I achieve by training as a marketing specialist?
According to graduates, you can achieve the following with a marketing specialist apprenticeship:
- Gain a great basis for a marketing activity by acquiring the necessary specialist knowledge
- modular structure of the learning content in the marketing specialist training program:
- Intensive technical basis first
- Building on methodology
- Exam preparation
- plan, implement and monitor suitable marketing measures
- Develop, implement and review projects
- gain in-depth insight into many areas of marketing
- Good lecturers enable a high level of practical relevance as well as an exciting and entertaining marketing specialist training program
- Intensive and optimal preparation for the federal examinations for the specialist certificate through information on examination procedures and test examinations
- Work in various marketing areas
- develop into a specialist in a specific marketing area or marketing management
Marketing specialist examination: What parts does the professional examination to become a federally certified marketing specialist consist of?
The Marketing Specialist examination consists of the following parts:
- Marketing basics
- Guided case study
- Marketing & Sales
- Planning
- Implementation
- Postal basket task
- Presentation and technical discussion (oral)
- Situations critical to success (oral)
The marketing specialist examination takes place once a year in spring. The written exams last two days and the oral exams last an additional one to two days. The professional examination is organized by Suxxess.org AG.
Why do prospective students enquire about further training as a marketing specialist?
The results of a survey conducted by the education platform Ausbildung-Weiterbildung.ch show clear results regarding the reasons for school inquiries for further training as a marketing specialist. 53% of all participants enquired about schools on the basis of an online assessment. 14% of prospective students already knew the school or schools before enquiring for more details about their training courses. A further 33% of respondents initiated a school inquiry based on a recommendation. The demand for schools that are already known is certainly also due to the fact that many attend a basic course or preliminary course before continuing their marketing specialist training. One survey participant gave another reason in a text response or perhaps the aim of the inquiry was "general information". However, this is probably the aim of most of the school inquiries made. However, two other people have already completed their vocational baccalaureate or apprenticeship at the requested school. Other reasons include proximity to work or place of residence, start dates and simply as a result of an internet search.
What are the most important professional skills for marketing specialists?
Graduates of the Marketing Specialist further education program are able to exercise the following competencies:
- Create concepts derived from the marketing objectives
- Set meaningful goals in the concepts, derive strategies, define the required measures within the budget and monitor them accordingly
- Realize integrated, cross-media planning across all communication instruments and correctly weight the individual instruments according to the objectives
- implement the planned measures in a legally correct manner and cooperate with external specialists
- cover the area of digital marketing conceptually and operationally
- plan digital campaigns and systematically use the necessary tools and channels
- Work on interdisciplinary tasks
- Collect and analyze information on market activity with the various market participants and draw the right conclusions from it
- plan and realize the market performance including offer and pricing, ensure quality at all times and adjust it if necessary
- plan, network, implement and monitor the individual communication tools
- Shape operational distribution, enter into meaningful partnerships and continuously optimize distribution processes
- Gathering information and knowledge and using suitable working techniques, methodological skills, project management know-how and the right internal and external network to organize work in a targeted and efficient manner
Marketing Specialist Careers advice: What is the professional profile of a marketing specialist?
A marketing specialist with a federal certificate works in management positions in marketing. They are employed in marketing, advertising, public relations (PR for short), market research, direct marketing, product management or sales. Marketing specialists also have good prospects as self-employed professionals. According to information from the marketing specialist careers advice service, people in this profession should have a marketing-oriented mindset, negotiating skills and good business knowledge. The ability to develop, implement and review projects is also important.
Why train as a marketing specialist?
Training as a marketing specialist opens up interesting employment opportunities:
- Marketing specialists with a federal certificate work in management positions
- in marketing
- in advertising
- in the field of public relations
- in market research
- in direct marketing
- in product management
- in internal sales
- in the field sales force
- in the line, on the staff or in consulting with a focus on product management
- as an assistant for parts of the marketing or sales management
- as a self-employed person
What subsequent further training can you complete with the marketing certificate?
The following advanced courses can be completed with the marketing certificate:
- Higher professional examination for the Federal Diploma in Marketing Management
- Higher professional examination for the federal diploma as a sales manager
- Advanced technical college HF in business administration or marketing management
- With a vocational baccalaureate: Business administration degree with a specialization in marketing
- With qualified professional and management experience (admission "sur dossier"): Postgraduate studies at a university of applied sciences EMBA Business Administration - Strategic Marketing, Marketing Management or Communication Management
What personal requirements should a marketing specialist have?
The personal requirements for a marketing specialist are:
- Interest in customer contact, customer orientation
- marketing-oriented thinking
- analytical way of thinking, solution-oriented
- Ability to develop, implement and review projects
- Negotiating skills
- Fluency in oral and written expression
- Good knowledge of business administration
- Organizational talent, commercial skills
- Sense for numbers, math skills
What are the requirements for admission to the federal final examination for the Marketing Specialist course?
Admission to the federal final examination is granted to those who:
- have a Federal Diploma of Vocational Education and Training (VET Diploma), a Baccalaureate, a Specialized Baccalaureate, a certificate from a technical secondary school or an equivalent qualification and have at least 2 years of professional experience in marketing.
or
- has a Federal Certificate of Vocational Education and Training (Federal VET Certificate) and at least 3 years of professional experience in marketing.
or
- a degree from a state-recognized commercial secondary school, diploma secondary school or Specialized School.
To be on the safe side, check with your school again before starting your training to make sure that you meet all the requirements (including school requirements).
In which specialist areas of marketing are jobs available for marketing specialists?
Marketing specialist jobs are offered in the various specialist areas of marketing and qualified specialists are sought for these:
- Classic marketing (marketing communication using the Internet and advertising in various channels such as TV, radio, print or posters)
- Direct marketing
- Online marketing, social media
- Public Relations (PR) and Corporate Communications
- Event marketing
- Marketing planning, market research
- B2B marketing (business-to-business customers)
- Advertising consulting/communication
- Product management
- Media, editing, publishing
Marketing specialist jobs are offered in various specialist areas of marketing. During your training, think about which areas you might be interested in for your future job.
Tips, tests and information on "Marketing Specialist (FPE)"
Marketing Specialist with Federal Diploma of Higher Education: experiences, reviews and opinions
Haven't found the right training or further education yet? Benefit from educational advice now!
Further training is not only important in order to maintain or increase professional attractiveness, investing in training or further training is still the most efficient way to increase the chances of a pay rise.
The Swiss education system offers a wide range of individual training and further education opportunities - depending on your personal level of education, professional experience and educational goals.
Choosing the right educational offer is not easy for many prospective students.
Which training and further education is the right one for my path?
Our education advisory team will guide you through the "education jungle", providing specific input and relevant background information to help you choose the right offer.
Your advantages:
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We offer our educational counseling in the following languages on request: French, Italian, English
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Training providers in your region
Vulkanstrasse 106
8048 Zürich
Strengths:
All-inclusive prices (excluding external exams), Mon/Wed or Tue/Thu or Saturday classes, above-average exam results, centrally located. Free parking (Zurich), free preliminary courses.
Emil Frey-Strasse 100
4142 Münchenstein
Strengths:
High level of practical transfer, personal advice and support, up-to-date teaching materials, lecturers with practical experience, location assessments, many years of experience.
Max-Daetwyler-Platz 1
3014 Bern
Strengths:
Trial lessons. Personal advice & support. Practice-oriented. Hybrid lessons. High success rate. Good accessibility. More than 70 years of experience.
Stampfenbachstrasse 6
8001 Zürich
Strengths:
In the last customer survey in October 2021, participants were asked what MBSZ stands for. The answers were: flexible, familiar and uncomplicated. That makes us happy, thank you!
Winkelriedstrasse 35
6003 Luzern
Strengths:
Sensational success rates - Specialized technical school - Highest efficiency: The perfect mix of virtual and face-to-face teaching - Lecturers from the field - Central locations -
Josefstrasse 59
8005 Zürich
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Kreuzlibergstrasse 10
5400 Baden
Aabachstrasse 7
6300 Zug
Burgstrasse 20
3600 Thun
Strengths:
1 evening of school per week / Innovative CRAM learning method / Shortened training - the federal examination in one year / Guaranteed training courses
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Tösstalstrasse 37
8400 Winterthur
Strengths:
Personal, practical and high-quality - these are our values.
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Feldmühlestr. 28
9400 Rorschach
Strengths:
▪ Over 50 courses ▪ Wide range of online courses ▪ Lecturers with practical experience ▪ Personal support & pleasant learning atmosphere ▪ Top success rates compared to other Swiss universities ▪ Good accessibility
Landenbergstrasse 37
6005 Luzern
Strengths:
THE largest business competence center in Central Switzerland - high success rates - 400 lecturers from the business world - 100 courses - learn today - apply tomorrow - central location
Vadianstrasse 45
9001 St. Gallen
Strengths:
Personal advice & support. Practice-oriented. Hybrid lessons. High success rate. Good accessibility. 30 years of experience. Lecturers from the field.
Bildungszentrum Sihlpost, Sihlpostgasse 2
8004 Zürich
Strengths:
Our training programs represent a benchmark, enjoy the highest level of recognition in the working world and create added value for everyone.
Quadratscha 18
7503 Samedan
Strengths:
A practical course that I was able to tailor to my needs - recommended for all budding tourism professionals
Baarerstrasse 137
6302 Zug
Strengths:
+ Guided online lessons: proven, successful, high completion rates + Half-yearly start spring/autumn + Small class guarantee of 5 - 15 participants + Course price guarantee with 50% subsidy
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Postfach 118, Murifeldweg 19
3000 Bern 16
Strengths:
Individual, needs-based support outside of lessons; free of charge. Limited class sizes. Very high success rates - often 100%.
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Schleifergasse 1
8032 Zürich
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Industriestrasse 78
4600 Olten
Strengths:
Your 5 advantages: Successful learning in small classes | Expert lecturers | 95% success rate in federal examinations | Blended learning - flexible teaching mix | Quality continuing education since 1994.
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Andreasstrasse 15
8050 Zürich
Strengths:
Over 60 years of experience | 10 locations | 4 starts per year | Direct application in your own practice | Personal support | Lecturers are specialists | State-of-the-art teaching methods
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Weiterbildung
Bahnhofstrasse 46
5000 Aarau
Hirschengraben 43
6003 Luzern
Schulen mit zertifizierter Bildungsberatung
Course evaluations from participants on Marketingfachmann / Marketingfachfrau (BP) (ehemals Marketingplaner / Marketingplanerin (BP))
"Eine rundum empfehlenswerte Weiterbildung! Der Lehrgang an der WSF Wirtschaftsschule Five hat meine Erwartungen voll erfüllt. Die Inhalte waren praxisnah und auf die aktuellen Anforderungen der Arbeitswelt abgestimmt. Die Dozierenden überzeugten durch ihre Fachkompetenz und die Fähigkeit, den Stoff verständlich und motivierend zu vermitteln. Besonders begeistert hat mich die flexible Unterrichtsgestaltung, die es mir ermöglichte, die Weiterbildung optimal mit meinem Berufsalltag zu verbinden. Die Organisation war hervorragend und ich habe mich immer gut betreut gefühlt. Ich kann die WSF jedem empfehlen, der sich beruflich weiterentwickeln möchte!
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Top Dozierende mit sehr grossem Fachwissen, interaktiver Unterricht, viele Übungen und Praxisbeispiele, intensive, aber wertvolle Prüfungsvorbereitung
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Vielen Dank für die vielen lehrreichen und abwechslungsreichen Lektionen, die professionelle Betreuung und Beratung und die tolle Zusammenarbeit. Durch berufstätige Dozenten konnte das nötige Fachwissen mit Praxisbezug optimal vermittelt werden.
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Einfach TOLL! Ich würde jederzeit wieder diese Schule für Weiterbildungen kontaktieren & wählen. Ein grosses MERCI vöu mou för aues !
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Für mich war und ist es die perfekte Schule. Unkompliziert, sympathisch, gute Dozenten, kleine Klassen. Guter Standort.
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Die persönliche Betreuung, die kleinen Klassen im MMI und die auch mal flexiblen Nachholstunden sind top- Rückfragen sind jederzeit unkompliziert möglich. Alles ist sehr gut organisiert und mit vorausgesetztem persönlichen Engagement ist man sehr gut auf die eidg. Prüfungen vorbereitet. Lehrgang und Prüfung Marketingfachfrau an sich sollte meiner Meinung nach der Digitalisierung besser angepasst werden; die viele Schreibarbeit von Hand ist sehr mühsam.
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Tolle Vorbereitung für die Prüfungen, nette und kompetente Dozenten, Erreichbarkeit und schnelle Beantwortung von Fragen und Unklarheiten
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Sehr persönlich. Kleine Klassen. Sehr flexibel. Perfekt auf Prüfung vorbereitet.
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Die Atmosphäre am MMI ist sehr persönlich und sympathisch. Ich schätze die begrenzte Grösse der Klassen und konnte von einem individuellen Unterricht profitieren. Alle Dozenten waren während dem ganzen Lehrgang sehr flexibel und boten, wo nötig, zusätzliche Unterstützung. Besuche in Firmen, an Messen oder Veranstaltungen sind sehr spannend und abwechslungsreich zum normalen Präsenzunterricht.
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Ich habe mich gleich zu Beginn des Lehrgangs sehr wohl gefühlt. Die Schulleitung ist sehr bedacht bei jedem Anliegen eine passende Lösung zu finden. Bei Fragen oder Unklarheiten ist die Schulleitung wie auch die Dozenten sehr gut erreichbar. Auf die Prüfungen werden die Studenten intensiv vorbereitet. Ich kann die MBSZ nur weiterempfehlen.
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Die MBSZ hat mich optimal auf die eidg. Prüfung vorbereitet, ich hätte es mir fast nicht besser wünschen können. Modularer Aufbau der Lerninhalte, zuerst intensiv fachliche Basis, danach darauf aufbauend Methodik und Prüfungsvorbereitung. Hohe fachliche Qualität, die meisten haben spürbar Spass am Dozieren / Leifenschaft fürs Fach. Würde den Lehrgang absolut weiterempfehlen 9/10
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Super, Vor-Ort oder Online-Unterricht möglich. Und allew wird aufgezeichnet. TOP!
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Ich schätze die Grösse der Klassen sehr. Ein grosses Kompliment an Herr Schmalz der wirklich einen top Job macht. Danke
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Die Schule und die Infrastruktur gefällt mir sehr gut. Ich finde auch die Unterrichtsgestaltung bei den meisten Lehrpersonen sehr gut. Ich hoffe, dass die Lernstoffvermittlung und der Unterricht im Fach Marketing spannender vermittelt wird. Es wird im Fach Marketing teilweise fix nach einem vordefinierte Programm unterrichtet mit wenig Spielraum. Ich schätze es, dass wir teilweise einige Minuten früher Schluss haben, da niemand mehr klar denken kann.
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Grundsätzlich war der Lehrgang und die Lehrpersonen gut bis sehr gut und wir konnten sehr profitieren. Da wir die erste Klasse der neuen Reform waren gab es viele Unklarheiten welche auch nicht geklärt wurden und darunter waren auch wichtige Informationen betreffend Prüfungsabläufe und Testprüfungen usw.
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Ich habe das Gefühl, auch verglichen mit anderen Schulen, sind wir am HKV Aarau sehr gut vorbereitet worden auf die Prüfungen. Was sicherlich unglücklich war, ist die Tatsache, keine Vorbereitungsprüfungen nach neuem Format geschrieben zu haben.
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Ich empfehle die Schule und den Lehrgang meinen Freunden weiter. Bis auf zwei Lehrpersonen fand ich alle angenehm.
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die hkv aarau hat mich von anfang an in ihren bann gezogen. marco hat mich am infoanlass begeistert und extrem motiviert, weshalb ich mich für aarau entschieden habe. den lehrgang würde ich jedem empfehlen, weil es eine super basis für das marketing ist. man sieht in viele teile des marketings etwas tiefer, was sehr spannend und kurzweilig ist. die dozenten im allgemeinen fand ich wirklich cool, ich konnte viel profitieren und einige haben mich sehr beeindruckt ab ihrem wissen und ihren leistungen.
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Alles in Allem war ich mit dem Lehrgang zufrieden. Im Allgemeinen Top-Lehrpersonen, von den meisten konnte ich extrem profitieren. Durch die vielen verschiedenen Dozenten gab es auch viel Abwechslung, top! Ich denke, dass uns von der Schule alles/das Meiste wichtige mitgegeben wurde.
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Da wir die ersten nach neuer Reform waren, war es nicht ganz einfach. Teilweise wurden zu viele Unterrichtsstunden für Fächer eingeplant welche dann nur Randthemen waren. Ansonsten gute Dozenten mit hohem Fachwissen und Praxisbezug.
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Wenn ich eine neue Weiterbildung machen würde, würde ich wieder HKVA wählen. Gute Lage, gute Dozenten und bemüht die Lehrgänge zum Erfolg zu führen.
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Lehrgang ist sehr gut organisiert, die Dozenten praxisnah und der Unterricht ist abwechslungsreich.
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Top Dozenten mit enormen Fachwissen, stets freundlich. Kommunikation hat grösstenteils funktioniert. Schwerpunktsetzungen des Lehrgangs müssen überdacht werden (Beispiel: - 16h Rechtsunterricht für eine Prüfungsfrage - Rechnungswesen kürzen, Distribution ausbauen). Prüfungstrainings früher ansetzen.
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sehr kompetent, top Organisation
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Ich finde die Schule sehr gut. Der Stoff wird gut übermittelt und bei Fragen stehen die Dozenten immer zur Verfügung. Das Geld ist dort gut investiert und bei weiteren Weiterbildungen werde ich sicherlich wieder dieselbe Schule aufsuchen.
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Ich finde das Lernen in der kleinen Klasse sehr intensiv und gut. Die Dozenten können sich für jeden Zeit nehmen.
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